Young consumers' motives for using SMS and perceptions towards SMS advertising
نویسندگان
چکیده
منابع مشابه
investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions
consumers' attitude about perception of creativity in advertising sms is one of issues proposed in information technology and marketing era that is not so much identified yet. the purpose of this study is modeling conception in advertisement and its effect on consumers' behavioral reaction and attitude about advertising sms to their cell phones. statistical population of this research...
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ژورنال
عنوان ژورنال: Direct Marketing: An International Journal
سال: 2009
ISSN: 1750-5933
DOI: 10.1108/17505930910964768